It is the interplay of design and culture, of nature and sport. This harmony becomes most visible when you look from Innsbruck's magnificent boulevard, Maria-Theresien-Straße, to the medieval old town and the impressive mountain range of the Nordkette rises above the Golden Roof. Innsbruck has many facets: university city, sports city & cultural city. Innsbruck is not described as one of the most beautiful small towns and offers everything you would expect from urban life: lively hustle and bustle, cafés, restaurants of all nationalities and a unique shopping experience.
The city is surrounded by spectacular mountains, which are a great attraction both in winter and summer. The ascent to the Nordkette is also exceptional, taking visitors on an architectural journey through the 20th and 21st centuries. Many influential personalities have lent Innsbruck this incomparable mix of modernity and the Middle Ages. World-famous modern designers such as Zaha Hadid, Dominque Perrault or Emperor Maximilian, who called Innsbruck a hotspot 500 years ago. Zaha Hadid, sometimes the most dazzling personality, has even immortalised himself twice and created a unique mountain railway with the Hungerburgbahn.